I did not go shopping on black Friday for the first time in
four years. However, I also did not escape hearing about all of the sales that
were going on. Every time I looked at Facebook, someone had a post relating to
black Friday shopping. Starting at least a week before, there were commercials
on every channel of TV advertising sales at various stores. In the newspaper on
Friday, all of the ads were relating to black Friday sales. It seems like that
is all anyone talked about on Friday.
However, did you know there is a cyber Monday? Cyber Monday
is the online equivalent of black Friday. Some of the best online sales happen
on cyber Monday, the Monday following Thanksgiving. To me, it seems like this
did not get nearly as much media attention as black Friday. Do you think this
is because it is a newer occurrence, or could it have something to do with
tradition? In my opinion, a lot of people go black Friday shopping to see
people and be involved in all the activity. When shopping online, you miss out
on this atmosphere. However, it seems that cyber Monday is a rising trend. Actually,
as I was writing this I was watching the news and they started talking about
cyber Monday. Apparently, sales are up this year by over 20%. Do you think the
increase in sales on cyber Monday will have an effect on black Friday? Maybe
next year there will be a shift in media attention from one to the other.