Tuesday, November 27, 2012

Black Friday vs Cyber Monday


I did not go shopping on black Friday for the first time in four years. However, I also did not escape hearing about all of the sales that were going on. Every time I looked at Facebook, someone had a post relating to black Friday shopping. Starting at least a week before, there were commercials on every channel of TV advertising sales at various stores. In the newspaper on Friday, all of the ads were relating to black Friday sales. It seems like that is all anyone talked about on Friday.

However, did you know there is a cyber Monday? Cyber Monday is the online equivalent of black Friday. Some of the best online sales happen on cyber Monday, the Monday following Thanksgiving. To me, it seems like this did not get nearly as much media attention as black Friday. Do you think this is because it is a newer occurrence, or could it have something to do with tradition? In my opinion, a lot of people go black Friday shopping to see people and be involved in all the activity. When shopping online, you miss out on this atmosphere. However, it seems that cyber Monday is a rising trend. Actually, as I was writing this I was watching the news and they started talking about cyber Monday. Apparently, sales are up this year by over 20%. Do you think the increase in sales on cyber Monday will have an effect on black Friday? Maybe next year there will be a shift in media attention from one to the other.

2 comments:

  1. I don't think the deals were as good this year for Black Friday. Plus a lot of stores are starting deals earlier, some even as early as Thursday night! Cyber Monday just shows how much our society is involved in the digital era and attached to our computers.

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  2. When home for thanksgiving, my mother and I (very bored) decided to take a drive past all the large retailers to see the lines outsider. Shocked, we saw none! I have never participated in black friday. Yet, I am a huge proponent to cyber monday. Some of my favorite retailers had deals for over 50% off with free shipping. That's huge. So what I often do is take a look at the things I want and compose an email for my mother so she can buy it that day. I really do have a ton of clothes (some have even called it a collection) so when I find things on sale I really jump and try to stock up.

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